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Pamela Anderson Celebrates ‘Radical’ Lab-Grown Diamonds with Pandora September 01, 2023 (0 comments)


Los Angeles, CA--Pandora rolled out its "Diamonds for All" campaign, spotlighting an eclectic mix of personalities, including the Baywatch actress Pamela Anderson

[Image by Pandora via Harper's Bazaar]

As Harper’s Bazaar report reported, the personalities accompanying Anderson in this campaign are Precious Lee, Grace Coddington, Justina Miles, Amita Suman, Sherry Shi, and Vinson Fraley. The brand aims to highlight individuals renowned for their distinct styles, contributions to the fashion world, and individualistic flair.

Pandora's overarching message emphasizes the versatility of diamonds, advocating for their daily wear. 

“Our diamonds are not for the few, for a once-in-a-life-time occasion, or only for giving,” said chief marketing officer, Mary Carmen Gasco-Buisson, as per the report. “They represent personal meaning that each of us can create.” 

Anderson resonates with this sentiment, lauding the ethical production of these diamonds. Per the report, she approved, saying, “I like the fact that these are lab-grown diamonds, and knowing the jewelry is crafted from recycled silver and gold makes me feel good about wearing it.”

"It is actually the more radical, kind-of-glamorous move," she added in the report.

The report noted that since August 2022, Pandora's lab-grown diamond range has exclusively utilized diamonds cultivated and refined with 100% renewable energy and encased in entirely recycled metals. These diamonds, despite mirroring the attributes of mined ones, possess a comparatively reduced carbon footprint.

Pandora's recent campaign introduces three fresh collections: Pandora Nova, Pandora Era, and Pandora Talisman. Each collection presents a distinct design aesthetic, from floating stones to bezel-set sequences and symbolic pendants.

Pandora's Creative Director, A. Filippo Ficarelli, sheds light on the essence of these collections, particularly emphasizing the Pandora Talisman range. “The Pandora Talisman collection is especially important for us because it takes lab-grown diamonds into a universe that is at the heart of Pandora: the universe of charms," he remarked, per the report.

Learn more in the entire Harper’s Bazaar story.

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