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Baltimore, MD--Jewelry brand Pandora has announced a partnership with Macy’s for Pandora shop-in-shops in key market locations across the U.S. Pandora launched in five U.S. Macy's stores in November 2021.

Following a strong customer response to a November 2021 soft launch in Dallas, Houston, Garden City, NY, and Atlanta locations, the partnership will expand from five to approximately 28 additional U.S. locations this year.  

The partnership supports Pandora’s long-term growth ambition to increase market share and double revenue in the U.S. compared to 2019 through fuelling brand momentum, enhancing product offerings, driving strategic network expansion, and building out a superior omnichannel journey and fulfillment. The U.S. is the brand’s largest market and reported strong Q4 2021 sales growth of 39% vs Q4 2019 earlier this month.

“As one of the nation’s premier retailers, Pandora values Macy’s as a strong partner to increase brand accessibility in the U.S. and accelerate our footprint growth,” said Luciano Rodembusch, President of Pandora North America. “We share a customer-focused culture, and we are confident we will continue to achieve our ambitious growth goals in the market through this partnership aligned to our strategic network expansion efforts.”

“Macy’s is a destination for jewelry purchases from affordable to high-end. We are thrilled to partner with Pandora to expand our jewelry assortment and offer customers more exciting hand-finished jewelry and specialty options to help them enable their personal style,” said Jeff Gennette, CEO of Macy’s, Inc.

Read the original press release here.