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Patek Philippe to Take Over Beyer Chronometrie Site in Zurich April 07, 2026 (0 comments)
Zurich, Switzerland--Patek Philippe will take over the Bahnhofstrasse site of Beyer Chronometrie in Zurich after the longtime watch retailer closes at the end of 2026, according to NZZ. The Geneva-based watchmaker is set to assume control of the location at the start of 2027 and expand its existing boutique into a larger salon.
[Image via iStock.com/Alona Horkova]
According to the report, the sale follows the lack of a family successor after the death of longtime company leader René Beyer in April 2025. The report said Muriel Zahn-Beyer, who took over management after his death, and her brother had no descendants, leading the family to seek an external solution.
NZZ reported that Beyer’s multi-brand retail business, including brands such as Rolex, Tudor and IWC, will shut down, while the existing Patek Philippe boutique inside the store will continue and expand. About 25 employees tied to the Patek boutique will be retained, while roughly 35 other staff members will receive support in seeking new positions.
The post also said Beyer's clock museum in the basement is not part of the transaction and will remain with the family, which is seeking a new location in Zurich.
Read the report by NZZ here.