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New York, NY--Platinum Guild International (PGI) USA has announced that Anglo American Platinum, a subsidiary of global diversified mining company, Anglo American, is now the sole funding source of the platinum marketing agency. The change takes effect immediately, PGI USA said in a statement.

Established in 1992, PGI USA received funding from a consortium of South African platinum producers via the Platinum Jewellery Development Association since 2005. With this new change, the US industry’s platinum authority will receive its funding exclusively from Anglo American, which includes the De Beers Group among its subsidiary companies.

This change will also be applicable to PGI Japan. Both follow PGI India, which has been solely funded by Anglo American Platinum since 2016. PGI China will continue to be funded by the PJDA.

“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA. “The strengthening of this relationship will enable us to support availability of metal supply to the U.S. market, explore groundbreaking technological advances and continue to support our partners and the industry at large.”

Added Benny Oeyen, Anglo American’s executive head of Market Development for Platinum Group Metals, “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this. Our work with PGI helps us develop awareness and appreciation for platinum’s special qualities as a precious metal for fine jewelry and provides us with a strategic platform to access key expertise and industry knowledge.”

“This is a momentous next step in the evolution of our relationship with Anglo American Platinum and shows their unwavering belief in the U.S. jewelry market,” said Huw Daniel, CEO of Platinum Guild International. “They have long been our key sponsor across several global markets and formalizing this new relationship will allow our U.S. team to continue to further develop the positioning and utilization of platinum to levels never seen before.”