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Q3 Survey Reveals More Key Jewelry-Buying Attitudes: Sourcing Matters, And White Gold Is Leading Metal |  October 27, 2021 (0 comments)


New York, NY—A recent consumer survey conducted by the Platinum Guild International shows there is a consistently good level of jewelry demand in the United States. However, Americans’ preference for platinum, specifically, is still the lowest of all major platinum markets studied by PGI: China, Japan, India, United States. Here are some more key findings to help you understand and serve your customers better:



Sentiment/ Attitude: 

Responsible sourcing matters to 70% of U.S. survey respondents, above, and 70% have positive attitudes about precious jewelry, below:

Related: Survey Shows Growing Interest in Precious Jewelry, Especially Among Millennial and Gen-Z Consumers

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