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Retail Customer Experience: High-Definition Video Helps Luxury Retailers Online February 09, 2022 (0 comments)
Louisville, KY—Since the pandemic, e-commerce is no longer optional, it’s essential to retailers’ success. But for luxury retailers, it’s not enough to just offer a digital shopping option, it must delight their customers as much as the in-store customer experience. Image: Vee24
In this article for Retail Customer Experience, Joseph Noonan, CEO of Vee24, a video-powered digital customer experience platform, says a live engagement solution with high-touch, personalized service is the way to go.
From the article:
“Savvy retailers are creating immersive virtual boutiques that bring sales consultants face-to-face with customers who are shopping from home. Customized, personal experiences provide information to shoppers and showcase products to create confident, educated buyers. High-definition video with digital hand-holding using co-browsing and screen sharing can supercharge the digital customer experience, raise conversions and average order value, and strengthen brand loyalty.”
Noonan uses the Watches of Switzerland Group as an example. The retailer has embraced high-definition video to build a virtual boutique where watch consultants can provide expert advice and guide shoppers using high-definition cameras, video chat, co-browsing, and text chat, he writes. By giving in-store sales consultants high-definition cameras and tablets, they can move around the store, while cinema-quality lighting can highlight the sparkle of diamond jewelry.