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Omaha, NE – In a special note attached to Berkshire Hathaway’s quarterly earnings report, chairman Warren Buffett had a piece of advice for his investors as the holidays approach: shop at Borsheims. The jewelry store has been a part of the Berkshire Hathaway family of companies since 1989—indeed, it was the conglomerate’s very first jewelry industry acquisition—and it has a broad base of customers around the world (including Berkshire Hathaway shareholders) that shop at the store’s single flagship location in Omaha. 

In his note, Buffett--who personally mans Borsheim's diamond counter during Berkshire Hathaway's annual shareholder meeting and is famous for his "Crazy Warren" prices--detailed how the jewelry store is able to offer outstanding deals to its customers. 

“Fine jewelry, watches and giftware will almost certainly cost you less at Borsheims. I’ve looked at the figures for all publicly owned jewelry companies and the contrast with Borsheims is startling. Our one-store operation, with its huge volume, enables us to operate with costs that are fully 15-20 percentage points below those incurred by our competitors. We pass the benefits of this low-cost structure along to our customers.” 

Buffett then went on to tell shareholders of Borsheims’ offer to send jewelry to Berkshire Hathaway shareholders for their perusal, allowing them to inspect the jewelry and then decide which, if any, item they’d like to purchase. 

Karen Goracke, Borsheims president & CEO, says she appreciates the vote of confidence. “Mr. Buffett is always our best salesman and customers appreciate knowing that they always receive great value when shopping at Borsheims,” she said. “We are very thankful to have him as our best advocate.”