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New York, NY--Smiling Rocks has appointed Baird Boucher as its National Sales Director in the United States.

Baird is a GIA Graduate with a remarkable 30 plus years of sales experience in the diamond and jewelry industry. He is a proud supporter of lab-grown diamond and believes its potential in the industry as a new option for luxury buying customers.

The inception of his career, Baird began working with world-renowned Sydny Mobel, gaining the trust and friendship of Mr. Mobel, Baird began managing several stores in the internationally acclaimed stores as the Director of Sales. Image Credit: Smiling Rocks.

Since the emerging accomplishments, Baird has successfully launched several brands to acclaim, previously unknown. One such brand, FOPE desired by US destinations with high acclaim. Given to his team, within 8 years, was an international sensation claiming to be among the first of high Italian brand status.

“I am very proud and honored to work with Smiling Rocks and spread the mission of giving back to our community together with Zulu and Manish (Co-founders). Their humbleness and sophistication in presenting the brand with a philanthropic agenda is admirable and an inspiration to us all. I am ready to move together in this journey with Smiling Rocks family” explained Baird Boucher. 

“Smiling Rocks is very excited to have Baird be a part of our growing family. His energy, enthusiasm and excellent sales experience is beyond imagination. Together we hope to build the brand and expand it nation-wide, spreading the chain of smile with our new family member” says Zulu Ghevriya, CEO and Co-founder of Smiling Rocks.

About Smiling Rocks:
Smiling Rocks is a lab-grown diamond and jewelry brand based in New York. It is on a mission to build a chain of smile and contribute back to different charity sectors (Environmental Protection, Medical Support, Education Support, Animal Protection). It contributes 1% of loose diamonds and 3% of jewelry revenue to its charity partners.