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Time’s Up for Rolex’s Fifth Avenue Headquarters August 17, 2021 (0 comments)


New York, NY--Rolex embarks on a new headquarters in this article from Keith Larsen, Image Credit:

Rolex’s watches are timeless, but its New York headquarters is not, noted the story.

The luxury watch company filed an application with the New York’s Department of Buildings to begin demolishing its 1970s-era, 12-story headquarters at 665 Fifth Avenue. The Swiss company is partnering with architect David Chipperfield to build a 25-story office tower in its place.

Chipperfield was selected to design the Midtown building in 2019. Renderings from March 2020 depict a modern-looking, 155,800-square-foot office building that resembles five glass boxes stacked on top of each other. It will house Rolex’s offices as well as a ground-level retail store.

Rolex recently opened a store at 29-35 9th Avenue in the Meatpacking District.

Rolex has yet to release a construction timeline for its new headquarters. Its current one remains open.

In a statement, the company promised its new building would be energy-efficient and eco-friendly. “The quality, precision and excellence that are associated with Rolex will be incorporated in all aspects of the building,” said Luca Bernasconi, president and CEO of Rolex Watch U.S.A.

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