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Smiling Rocks Introduces New Lab Grown Diamond Jewelry Collections, Focuses on Charity December 03, 2020 (3 comments)

2020-12-3 Smiling Rocks2

New York, NY--Smiling Rocks is a lab-grown diamond jewelry brand that has introduced three new collections featuring lab grown diamonds. The Essential, Skyline and Haute Couture Collections. The Times Square Skyline Ring (ring pictured at left) is from the Skyline Collection. It is made from 10 karat white gold with .96 carat of diamonds, VS1, F-G. MSRP $1,275.

The company's main priority is to generate smiles by creating a philanthropic community of consumers.

It was founded by Manish Jiwani and Zulu Ghevriya, both 20-year veterans of the jewelry industry, to ultimately bring smiles and contribute to a better and brighter world. To that end, they proudly offer customers Origin Guaranteed, socially and eco-conscious laboratory-grown diamonds and diamond jewelry that seeks to make a positive impact on the earth and its inhabitants. Smiling Rocks is an embodiment of their dream and lifetime mission.

Together We Can Make An Impact

The goal is to build a chain of smiles by connecting beautiful jewelry with environmentalism and philanthropy. Smiling Rocks believes in giving back together with the support from its consumers. The brand wants to bring change and involve consumers to experience and be involved in this meaningful journey of giving back.

Through Consumers’ Choice of Charity, Smiling Rocks is able to extend the smile to 4 different key sectors, Animal Protection, Environmental Protection, Education Support and Medical Support. A percentage of the revenue from different areas of the business is donated to Smiling Rocks Foundation and allocated funds to its charity partners. Each purchase is also accompanied by a contribution card.

Heart for Hero Campaign--Smiling Rocks is proud to support frontline heroes and thank them for their service admidst the pandemic by encouraging customers to honor them with a beautiful Sparkle Diamond Heart Pendant and Diamond Lapel Pin. It donates 50% of its net sales to the families and children of frontline employees through First Responders Children’s Foundation.

Sewa International--Smiling Rocks is working with Sewa International and are sponsoring Children’s education and wellbeing through Sponsor a Child program in India. This program founds on a holistic philosophy to span education, health, physical and cultural development of the child. Smiling Rocks has supported children in India and provided a full scholarship for their education term.

Carbon for Carbon Campaign--Smiling Rocks has launched a Carbon for Carbon initiative whereby the Brand will research the amount of CO2 produced by one human cycle which will be offset with the amounts of trees that need to be planted to improve the environmental impact of unnecessary carbon usage.


The company is currently working with Trees for the Future and One Tree Planted and have planted 62,000 trees. Trees for the Future is on the mission to improve the livelihoods of impoverished farmers by revitalizing degraded lands. It is working to create an environmentally-friendly and sustainable global food system. One Tree Planted is an organization that focuses on global reforestation. They are dedicated to give back to the environment by creating a healthier climate, protect biodiversity and help reforestation efforts around the world.

Wildlife Protection--Space for Giants is an international conservation charity that protects Africa’s remaining natural ecosystem and the wildlife they contain while bringing major economic and social value to local communities and national government. Smiling Rocks is supporting their Stop the Illegal Wildlife Trade camping. This campaign helps to raise awareness and stop the existing trade in illegal wild animals and illegal wild animal products for human consumption. 


Medical Support--Smile Network International is a humanitarian organization that provides life-altering reconstructive surgeries and related healthcare services to improvised children and adults in developing nations. We have helped to support their programs and the surgical transformation of underprivileged children. This surgery will support the children’s well-being and self-esteem while growing up in society.

Rethink Breast Cancer is for the young women’s breast cancer movement. Its mission is to empower young people worldwide who are concerned about and affected by breast cancer through innovative education, support and advocacy.

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