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New York, NY-- VIBHOR announced it has expanded its private-label collection to help quality-conscious independent retail jewelers attract more customers and increase revenues.

VIBHOR is known in the jewelry industry for manufacturing high-quality rings in New York City and fast delivery especially during the holiday season for some of the top independent retailers.

VIBHOR’s private label collection expansion initiative will help retailers generate revenue and increase brand awareness in a competitive industry. The Signature Private Label program provides a complete turn-key story with the retailer’s brand name and delivers answers to the most pressing challenges retailers face: margins, differentiation, dated-inventory and speed of delivery. The company offers retailers more resources to help sell their private label products including: customized displays, social media content and marketing support. VIBHOR is able to accommodate special requests within 1-3 business days.

The company has acquired new machinery including 3D printers and CNC machines to handle increased levels of production as economic activity begins to rebound from the COVID-19 pandemic and as independent retailers request domestic production to offset unreliable offshore jewelry production.

VIBHOR also recently hired two industry professionals to assist with its private label collection expansion efforts throughout the United States. Barbara Jackson joined in September as Director of Sales for the Central Region and Bruce Lake joined in July as Director of Sales for Western Region.

In commenting on VIBHOR's Private Label Collection and service, here's what Diane Adams, Director of Operations & Merchandising at Shreve & Co., had to say: "Great customer service. Great follow up. Super quality.” Diane also believes that “VIBHOR is always super reliable."