Skip to main content Navigation

Articles and News

Survey: Consumers Likely To Retain Digital Habits; No Patience For Poor Performing Sites May 12, 2021 (0 comments)


Atlanta, GA—Further proof that there’s no going “back” to normal shopping patterns post-COVID, but on to a new normal: a whopping 81% of consumers will maintain and potentially increase their digital usage even after any pandemic restrictions on in-person shopping are gone. And they’re getting increasingly impatient with poor-performing websites. Image:

These were the findings of a new survey by FullStory, a digital experience platform provider. 

Key findings of the survey:

"Across every industry, consumers are holding companies accountable for subpar digital experiences," said Kirsten Newbold-Knipp, chief marketing officer of FullStory, in a press release. 

"The rise of digital-first business brings great opportunity but also risk, as this survey correlates a poor digital experience with customer and revenue loss. To be successful, businesses must understand not only what is happening in their customers' experiences, but most importantly why."

Read more here.

Share This:

Leave a Comment:

Human Check