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Survey: Consumers Likely To Retain Digital Habits; No Patience For Poor Performing Sites May 12, 2021 (0 comments)

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Atlanta, GA—Further proof that there’s no going “back” to normal shopping patterns post-COVID, but on to a new normal: a whopping 81% of consumers will maintain and potentially increase their digital usage even after any pandemic restrictions on in-person shopping are gone. And they’re getting increasingly impatient with poor-performing websites. Image: Pixabay.com

These were the findings of a new survey by FullStory, a digital experience platform provider. 

Key findings of the survey:

"Across every industry, consumers are holding companies accountable for subpar digital experiences," said Kirsten Newbold-Knipp, chief marketing officer of FullStory, in a press release. 

"The rise of digital-first business brings great opportunity but also risk, as this survey correlates a poor digital experience with customer and revenue loss. To be successful, businesses must understand not only what is happening in their customers' experiences, but most importantly why."

Read more here.

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