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Sylvie Jewelry Launches New Engagement Ring Line Shell Iconelle February 07, 2024 (0 comments)


Dallas, TX--Sylvie Jewelry has introduced Shell Iconelle, its latest engagement ring collection, paired with the "Distinctly Sylvie" digital advertising campaign. This collection updates the brand's signature Shell design, including the shell motif in each ring's design.

[Image via Sylvie Jewelry]

Shell Iconelle offers customizable white, yellow, rose gold, and platinum options with various diamond details.

Sylvie Levine, co-founder and designer, described Shell Iconelle as an homage to the brand's history, which also challenges traditional design. "Shell Iconelle was inspired by my mission to create a collection that continues to honor our heritage while challenging the status quo," said Levine in a news release.

The collection signifies Sylvie Jewelry's ongoing evolution in design and marks the influence of the new generation on the brand. Gary Levine, Director of Business Development, highlighted the aim to celebrate influential women through the collection.

"It's a narrative that fuses Shell Iconelle's distinctly carved motif with the celebration of women who are carving, trailblazing and innovating in their own ways," Levine noted in the release.

"They exist in every generation, and you know who they are—that's who we had in mind while designing and storytelling," Levine added.

The Distinctly Sylvie campaign will launch on February 1, 2024. 

Learn more in this news release.

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