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Target Collaborates with Kendra Scott for Exclusive Line September 18, 2023 (0 comments)


Austin, TX--Target Corp. has fortified its forthcoming holiday offerings by entering into a strategic, long-term alliance with Kendra Scott, the esteemed Austin-based jewelry designer, with the "Kendra Scott at Target" collection set to grace store shelves on Oct. 22.

[Image via WFFA]

According to a WFAA report, this exclusive collection will debut with over 200 products, with the assortment poised for a quarterly refresh. 

Designed to cater to various tastes and budgets, the line's pricing is set to commence at a pocket-friendly $15, with most pieces falling under the $40 mark.

The release noted that to offer shoppers a more immersive experience, select Target outlets are slated to house dedicated Kendra Scott displays nestled within their jewelry and accessories sections. 

Locations earmarked for the most expansive displays include Edina, Minnesota, Katy, Texas, and a store proximate to Austin's Arboretum shopping precinct. To cater to the burgeoning online shopping segment, Target's e-commerce platform will play host to a dedicated Kendra Scott digital boutique.

The report added that Scott's "distinctive blend of vibrant, accessible jewelry designs, coupled with her influential personal brand," is perceived by Target's leadership as aligning with the retailer's culture. 

Learn more in the entire WFAA report.

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