Merrick, NY—“Merchandising” covers a broad range of sub-topics. All of these details work together to create an impression on your customer – one that ultimately influences purchases. These videos take a look at merchandising from various angles and in various industries, and yet each has useful tips for the jewelry retailer who wants to sell more. Watch on! (Image at left: Tiffany & Co. window in Beverly Hills, CA. Photo: Romi Cortier)
3 Critical Merchandising Mistakes Retailers Make, By Anne Obarski | halloweenpartyexpo
Entrance, traffic patterns, mirrors, urgency and appealing to women are all covered in this smart video! Click here or on the image below to watch.
The Do and Don'ts of Visual Merchandising, With Debbie Flowerday | Pure London
Interesting video about a merchandiser who also offers coffee (hint: you could too!). While you may think much of this does not apply to jewelry, it actually does, on a smaller scale. Click here or on the image below to watch.
3 Things To Learn From Dolce & Gabbana Windows | Marica Gigante - Visual Merchandising Expert
See what works from the legendary Italian fashion design team Dolce & Gabbana. Click here or on the image below for hints you can use in your own store!