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Merrick, NY--Ensuring you get optimal results from your digital marketing efforts is not as simple as pouring money into Facebook or Google Ads. Money is important for visibility in the digital space, but there is some groundwork that must be done to ensure you are getting the most value for every penny you put into social. Your goal is to create high-quality social media pages that will entice customers to buy from you. To that end, content is king. Quality social media content and clear calls to action are what drive traffic from your social media pages to your website or store. From Smart Age’s experience in testing what works and what doesn’t, we are excited to bring you one important thing you should do and one important thing you shouldn’t do to make sure you’re optimizing your social spend. Click here to read more on JewelryEcomm.com.

This article will be the first in a series of Do and Don’t tips from Smart Age Solutions created to inform jewelers about the best practices within the digital space.