Merrick, NY—If three times makes a trend, then get ready for the next engagement ring trend: the cluster. Fashion site WhoWhatWear just pinged it with three celebrity Instagram posts. Emily Ratajkowski showed off her two-stone pear-and-princess ring from now-husband Sebastian Bear-McClard, Amy Adams sported a cluster look on her Instagram shortly after the Golden Globes earlier this year, and fashion darling and trendsetter Miranda Kerr also sported the look along with a heavily layered look in general. (Left: A cluster-style engagment ring from Imagine Designs)
It’s not new news to jewelers, since technically the halo setting qualifies—better now if the halo is bigger and the center stone a bit smaller—and so do a lot of other multi-stone styles.
But since everything old is new again (see also: high waist baggy jeans), it’s also tying into the retro-80s look rising in yellow gold jewelry (those heavy rope chains suddenly look fresh again!) and it taps into the Gen-Z desire for less costly engagement rings.
Heavy gold chains look fresh again.
It’s not only time to take another look at composite rings, where an invisibly-set cluster of smaller diamonds gives the appearance of a much larger diamond for lower cost, but here’s your chance to do something with those dusty old cluster rings that haven’t seen the light of day from the back of your safe in 20 years. Shine them up and put them in a special display all their own, highlighted with some Instagram snaps of fashion sites and celebrity style. And if you haven’t sold as many two-stone “Ever Us” styles as you’d hoped, here’s your chance to reposition them a la Emily Ratajkowski.
See the WhoWhatWear article here and have a look at some options:
Pommelato, left, and Suzanne Kalan, right (images, WhoWhatWear):
Beverley K, left, and Christopher Designs, right:
Left to right, affordable options from Yurman, Lagos, and Monica Vinader (images, WhoWhatWear). All three retail for less than $750. Get used to the idea of engagement rings being set in silver, because your young customers are definitely ok with it.
Miranda Kerr layers it on:
Left, Sylvie Collection and right, Beverley K. Color is a trend for engagement rings too!