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The Futurist Offers Free Introductory Session To New Jewelry Marketing And Trends Course April 12, 2021 (0 comments)

Vicenza, Italy—The Futurist, a creative intelligence agency led by renowned luxury analyst Paola De Luca (image), announces its first virtual jewelry marketing, product, and design trends course. The Futurist Foresight Course will run online from April to June. The full course is comprised of four sessions, the first of which is complimentary, introducing Seasons 2023 and Macro Trends 2023, on April 14 and April 21. 

“The course will feature Zoom presentations by highly qualified industry experts looking at the future of design, consumer culture, lifestyle, and product directions, and will help participants identify market opportunities,” De Luca said.

“The sessions will help companies and individuals to map upcoming seasons to enhance their business strategies and brand, collections or communications campaigns. The course is affordable, comfortably within the reach of independent or small-scale designers, manufacturers, marketers, market specialists or retailers, rather than just large corporations.”

Additional course dates and topics are as follows:

Forecasting Methodology 1, April 28: Collecting and analysing data, consumers’ culture, demographic vs. psychographic trends, trend drivers, articles, social media, and socio-cultural factors.

Forecasting Methodology 2, May 26: Market scanning, product directions, design themes, silhouettes, materials, colors, technology, and other factors impacting the market.

“Landscapes 2023” presentation of attendees’ final projects on June 30, with a €1,000 prize assigned to the best three selected projects of the Foresight Course.

Click here for full details and registration. For more information, contact editorial@paoladeluca.com.

The Futurist is offering a free session about design trends for jewelry in upcoming seasons.