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The Importance of a Logo In Jewelry Stores |  October 02, 2022 (0 comments)


West Bloomfield, MI--No single jewelry logo design works for everyone. Your business is uniquely yours, and your logo should reflect that image. I would like to share what is important in the look of your logo.

First: Make it your own! A proper logo should do the following:

  1. Reveals your identity.
  2. Invites new customer to get to know you.
  3. Distinguishes you from your competition.

Here are few ideas when designing the best logo for your store.

Invites new customers to get to know you. People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and have the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product. First impressions are everything.

Using your logo by not using your entire store name: Do you love your name of your store but want something a little more compact or sleek? Use your initials or your picture symbol as the logo alone! Numerous brands successfully use their initials as a logo. The initials approach is especially popular right now and great for those with lengthy last names. See this logo picture below from Williams Jewelers in Englewood, CO we used the “W” for their initial logo. Your initials logo does not have to be overly flashy. Something clean, easy to read, and perfectly placed always looks great.

Williams Jewelers logo, Photo credit: Leslie McGwire

Distinguishes you from the competition Think about your brand and what it means to you. Is there something that inspired you to use your current logo? The swan is synonymous with beauty and grace, so Swarovski has been using this symbol for many years, it is so important for your store to be better than your competition. A few reasons why.

From time to time, a company will redesign their logo, perhaps to update their look or reflect some other company changes. While black and white logos are classic and stylish, sometimes full color is the way to go. Full color logos can feature numerous colors, or be clean and simple, like the Tiffany & Co. logo with their signature color. I designed Lasker Jewelers in Rochester, MN.  “Many times, I will place behind the logo LED lighting, so it glows and stands out in the space. Lasker. See the Lasker logo picture below.

Lasker logo, Photo credit: Leslie McGwire

Think about your brand, your jewelry, and your personality. What kinds of colors do you see? Once you have your favorite top three colors in mind, and they coordinate with your overall design of your showroom you are almost done. See how you can choose the correct fount. The Rolex Logo is a great example of using the green color but keeping the letters very simple: There logos are bright, distinctive, and interesting enough to be memorable them on.

Placing your logo on all your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you are developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.

Happy designing your new logo to keep up the times!

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit for more information.

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