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The Importance of Jewelry Store Mirrors |  December 26, 2021 (0 comments)

Leslie_McGwire

West Bloomfield, MI--Today more than ever, jewelry stores need to excel in visual jewelry merchandising. Using mirrors in the showroom can be an effective and low cost tool to create a visual experience for your customers. Mirrors not only enhance your interior design décor, but play a big role in overall experience for your customers. 

Here are a few reasons why mirrors are so important:

Mirrors can visually increase the size of your jewelry store. If your store is really tight for space, you can easily install a wall-mounted mirror along the length of one of the walls and place a jewelry case below it to display your jewelry. This mirror dynamic still provides the same effect of spaciousness.

Mirrors reflect light back into the space, providing more light in your store. Whether you use small, medium, large or a combination of mirrors in your store, this will bring in extra light and will create a pleasant experience for customers. See the Laskers Jewelers, Rochester, MN showroom below, which I designed with a small mirror over the beverage cart that also reflects on the jewelry cases.

Mirrors can help the sale. Place mirrors in strategic locations in your store to allow the customers to view how the jewelry looks on them. Customers who have chosen to come to the brick and mortar store (instead of shopping online) most likely to prefer to try on the jewelry before they make the purchase. Mirrors are key in these situations. See the picture below of two oversized gold-framed mirrors that are placed in the waiting area, giving clients space to walk up and see themselves with their jewelry on.

Adding a mirror to your space makes your store interactive. See the picture below, where customers can walk up and see their entire body in the mirror, which is placed near the POS area.

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit lesliemcgwire.com for more information.

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