Merrick, NY---In the early days of websites it was common practice for a web-master to custom create the site in programming languages such as C, C++, PHP, and Python. In these systems, each site was typically hard coded and there was often no administrative capability, thereby necessitating all website changes go through a webmaster to implement. All updates made to the website were in effect custom programming changes, and making practical use of such websites was cost prohibitive for most retail jewelers. All that's changed now. Today's software easily allows store personnel to meaningfully engage with their customers online, which is essential to generating more sales. If your website does not provide that option, then it is time to look for a new one. Its importance cannot be overstated. Click here to read more via Jewelry Ecomm.com.