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São Paulo, Brazil--Tiffany & Co. has launched a new flagship location at Iguatemi São Paulo, marking a significant expansion of the brand’s presence in Brazil. According to Fashion Network, the newly opened store spans 408 square meters across two levels and draws design inspiration from the brand’s Fifth Avenue flagship in New York City, known as The Landmark.

The report noted that the building’s exterior was developed by Brazilian architecture firm Metro Arquitetos and features custom glass tubes manufactured in Germany and finished locally in Brazil. Inside, the store integrates Tiffany’s global aesthetic with Brazilian artistic elements, showcasing work by artists João Carlos Galvão and Humberto Campana.

As per the article, the store introduces several brand-first experiences in Brazil. These include a dedicated watch section, an “All About Love” engagement ring display area, and a High Jewelry salon offering bespoke services.

The report added that Iguatemi São Paulo, Brazil’s first shopping mall, currently sees 50,000 visitors daily. Tiffany & Co. now joins an array of international luxury brands at the mall, including Chanel, Louis Vuitton, Armani, Ferragamo, and Ermenegildo Zegna.

In a statement in the report, Cristina Betts, CEO of Iguatemi, said, “Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”

Read the report by Fashion Network for more.