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Time To Take TikTok Seriously May 09, 2021 (0 comments)
New York, NY—15% of all adults and 36% of Gen Z have made purchases based on TikTok, says a new Adweek-Morning Consult survey. In total, 49% of TikTok users said they have purchased a product or service from a brand after seeing it advertised, promoted, or reviewed on TikTok.
The short-form video site has established itself as more than a passing fad, says Adweek.
According to the Adweek study, Gen Z is most likely to be on TikTok, with 71% of Gen-Z respondents saying they have an account. 60% of Millennials said they’ve purchased something from a brand after seeing it advertised, promoted, or reviewed on Facebook, but only 48% of Gen-X and 27% of Boomers said the same.
In total, Facebook still reigns, says the survey: 81% of all adults surveyed said they have a Facebook account, while just 30% said they have a TikTok.
Not surprisingly, Instagram is the other popular platform among Gen Z and Millennials, with 88% and 71% respectively reporting they have an Instagram account. Purchasing power is about equal: 50% of Millennials and 53% of Gen-Z said they’ve purchased something after seeing it advertised, promoted, or reviewed on Instagram.