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New York, NY—Israel-based Sarine Technologies Ltd., a worldwide leader in precision technology products for the evaluation, planning, processing, finishing, grading and trading of diamonds and gems, has named Matthew Tratner (image) as general manager and vice president of Sarine North America Inc. Tratner will be based at Sarine’s North American headquarters in the World Gem Tower on 47th Street in New York City.

Tratner’s experience in the jewelry industry encompasses project development, manufacturing, marketing, retail sales, e-commerce and publishing. Most recently, he was director of global business development at GIA (Gemological Institute of America) with responsibility for the GIA Diamond Origin traceability program as well as other projects. Previous positions include director of membership and sales at both the Diamond Council of America and Jewelers of America, publisher of National Jeweler magazine, and various other roles in the wholesale and retail diamond jewelry trade in the United States.

“Sarine’s best-in-class technology and their creative solutions available to the jewelry retailer greatly improve the retailer’s margins on existing offerings, while also developing new channels and opportunities by which to engage with their customers,” Tratner said. “Sarine is creating the future of our industry. They are the best-kept secret on the retail side of the jewelry business, and I aim on changing that in North America.”

David Block, CEO of Sarine, added, “We are extremely pleased that Matthew is joining Sarine’s worldwide staff in order to lead our North American business and operations. I am confident that he is the perfect fit to propel our retail-aimed technologies and specifically our traceability solution, the Sarine Diamond Journey, and our AI-based e-Grading technology to the forefront of the U.S. retail market.”