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Washington, DC—Luxury diamond jewelry brand Rahaminov Diamonds, has begun its first store-within-a-store concept, with the opening of a new boutique inside Washington DC’s Tiny Jewel Box.

Tiny Jewel Box is renowned for its designer collections and luxury timepieces, as well as for embracing the boutique concept. The new 200-square-foot boutique takes its place along with recently-expanded showrooms for watch brands Rolex and Patek Philippe. The new space opened last week.

Both Tiny Jewel Box and Rahaminov Diamonds are third generation family-owned businesses, making the partnership extra special. Tiny Jewel Box president Matthew Rosenheim said, “Not only are we delighted to soon offer a more extensive range of Rahaminov’s brilliant rare cut diamonds and diamond jewelry to our loyal clients, but we do not hold a designer’s trust of this magnitude lightly and are truly bursting with gratitude.”