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Merrick, NY--If you’re involved in your company’s online marketing, you probably often hear about using “data” properly to help guide your online decision making. But what does this mean? Are you collecting the right visitor and website data? Are you using that data to make better-informed decisions in your marketing plans?

With all the tracking tools and options at our fingertips, it’s hard to know where to begin. There are some crucial ecommerce metrics that every marketer must understand in order to create the right customer experience across all channels. So what should you track? There are ten metrics we’ll help you understand over the next month or so, and today we’re going to start with Customer Lifetime Value. Click here to continue reading on JewelryEcomm.com.