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Understanding The ‘Buyer’s Journey’ to Boost Jewelry Store Sales |  January 08, 2020 (0 comments)


New York, NY--What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.

Analyzing the Buyer’s Journey through the inbound marketing lens allows jewelers to conceptualize the path of a potential customer as a framework. The result? Persona-targeted content for each stage of the Buyer’s Journey. Click here to continue reading on

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