New York, NY--What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.
Analyzing the Buyer’s Journey through the inbound marketing lens allows jewelers to conceptualize the path of a potential customer as a framework. The result? Persona-targeted content for each stage of the Buyer’s Journey. Click here to continue reading on JewelryEcomm.com.