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East Rutherford, NJ--New Jersey's renowned destination, American Dream, which sits just half an hour from New York City, adds Watches of Switzerland. This addition aligns with the destination’s vision of offering a high-end shopping experience alongside its entertainment attractions.

[Image via Watches of Switzerland]

According to a WWD report, American Dream is primarily recognized for its thrilling Nickelodeon-themed rides featuring iconic characters like Sponge Bob Square Pants. This expansive Dreamworks water park houses the beloved ogre, Shrek, an indoor Legoland, a ski slope fit for winter adventures throughout the year, and a wave-filled surfing pool.

Its shopping corridor, aptly named "The Avenue," boasts big names like Saks Fifth Avenue, Hermès, Saint Laurent, Tiffany & Co., Gucci and Dolce & Gabbana. Now, Watches of Switzerland finds its spot amidst these international luxury brands.

The newly inaugurated Watches of Switzerland showroom is the largest of its kind in New Jersey. It's one of the eight multi-brand showrooms the watch magnate has in the United States. It includes an exclusive Rolex boutique and a dedicated Cartier store, which will open soon.

Rolex’s boutique seemingly overshadows the multi-brand section, according to the report, where prestigious names like Omega, Tudor, Doxa, Grand Seiko, and Girard-Perregaux are also on  display. Analog Shift, Watches of Switzerland's certified pre-owned division, also has a distinct space.

While images provide a sneak peek into the showroom, it remains a mystery whether Rolex's ceretified pre-owned watches will get their exclusive display within the Rolex boutique.

Learn more in the entire WWD report.