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Webinar Addresses How To Avoid The Pitfalls Of Online Jewelry Sales January 25, 2021 (0 comments)
New York, NY—During the pandemic, online jewelry sales have rocketed, helping to save many stores’ balance sheets. As consumers fully embrace online shopping even for big purchases, major e-commerce players like Amazon also have become critically important for many of the world’s jewelry brands.
Butonline marketplaces have brought numerous challenges to the world’s jewelry brands, including disrupted distribution strategies, unauthorized gray market sales, counterfeit goods, brand equity erosion, and channel conflict, all of which can result in degraded brand value, quality issues, poor consumer experience, and hampered overall financial performance.
In a special free webinar on Friday, January 29 at 1 p.m. ET, Tiffany Stevens of the Jewelers Vigilance Committee will join Daren Garcia, partner at Vorys eControl, to share insights for proactively addressing these problems along with the business and legal strategies critical to controlling online marketplace sales to preserve brand equity and improve both revenue and profit for today’s jewelry brands and manufacturers.
Tiffany Stevens, president, CEO, and general counsel of the Jewelers Vigilance Committee.
The webinar will share:
- The latest market trends and dynamics
- Predictions for the future of online marketplaces
- Brand protection and growth best practices
- Holistic channel control strategies and the associated value that can be unlocked
Daren Garcia is a partner of Vorys eControl. His practice involves the implementation of cutting-edge enforcement systems. He counsels clients on distribution and e-commerce channel controls, which are designed to grow brand value, preserve brand integrity and combat unauthorized online sellers. Tiffany Stevens is president, CEO and general counsel of the Jewelers Vigilance Committee (JVC), a 104-year-old non- profit organization serving the entire jewelry trade on all matters of legal and compliance issues.
Daren Garcia, partner of Vorys eControl.