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WJA Announces Third Annual ‘March is Me Month’ Women’s Retail Self-Purchase Campaign January 31, 2022 (0 comments)


New York, NY--The Women’s Jewelry Association (WJA) announces the third annual March is Me Month jewelry self-purchase marketing campaign. The campaign was developed in collaboration with over 30 members of WJA’s Women’s Executive Leadership Forum with the goal of empowering women to purchase fine jewelry for themselves. March is Me Month will officially launch on March 1, 2022, calling on every woman to celebrate herself, visit a retail jeweler, and treat herself to a piece of fine jewelry no matter the reason.  

The March is Me Month logo, taglines, and brand guide with appropriate colors for the campaign, are available free to any company in the jewelry and watch supply chain to use in their March advertising campaigns. The only requirement to participate in March is Me Month is to become a WJA member.

The campaign offers companies flexibility to promote and sell their own products as part of the campaign and the opportunity to participate in an industry-wide initiative supporting women’s empowerment.

Any fine jewelry product – either presently in showcase or newly developed, as well as a company’s own brand message – can be included with the logos. Some ways to utilize the collateral include: case line signage, window signage, web banners, email campaigns, packaging inserts, table top signage, pamphlets and more. All marketing materials were refreshed for this year, thanks to support from Citizen Watch America. All marketing collateral is available for download on WJA’s website.

During the month of March, WJA also will re-share March is Me Month social media posts, videos and stories produced by participating companies on Instagram and Facebook. 

The initiative is timed for March to align with Women’s History Month and International Women’s Day on March 8. It is supported for the second year in a row by the JCK Industry Fund.

“This year, we are so pleased to announce JCK Industry Fund’s continued support for our March is Me Month campaign. The campaign was developed by the industry for the industry and we are grateful for the opportunity to share the marketing collateral with companies large and small, including emerging designers who might not otherwise have access or the funds to participate in a retail campaign such as ours,” says Jennifer Markas, executive director of WJA. 

To participate in March is Me Month, WJA members should log into their WJA account and click here to order the marketing kit. To join WJA and gain access to the program, click here or contact WJA executive director Jennifer Markas,

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