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Your ‘Must Do’ List for 2019, Part 4: Critical Gem Identification Skills |  January 02, 2019 (0 comments)


In the fourth installment of The Centurion's “2019 Must-Do List,” we hear from Cathryn Ramirez, director of global business development for GIA. Her recommendation? Ensure Your Company’s Ability to Properly Identify Diamonds and Colored Gems. Read on for the full scoop to get your 2019 started off right!

Carlsbad, CA—It is now more important than ever to have the right tools, resources and education to properly identify diamonds and colored gems. Retailers should be aware of the growing presence of laboratory-grown diamonds in the market. There are more of these diamonds available in commercial sizes, and some are treated to enhance color. 

Related: Synthetic Diamonds In The Store: Jewelers’ Six Most Urgent Questions Answered

I worked in retail for 30 years and nothing is more valuable than a jeweler’s reputation when it comes to trust and reliability. Being able to properly identify and disclose gemstone characteristics is key. Discover more about this during the Tech Brainstorm: Synthetic Diamond Issues and ID Methods Retailer Roundtable on Sunday morning, January 27, 2019 at the Centurion Scottsdale Show.

Cathryn Ramirez, GIA director of global business development.

To learn more about diamond detection devices and services, come by the GIA table – we will have live demonstrations of the GIA iD100.

Missed the first three installments? Read Ellen Fruchtman, Fruchtman Marketing on Prepare Your Marketing Budget For 2019 and Invest in Staff Education and Training with Katherine Bodoh, CEO of AGS and AGS Laboratories, and Clean Out The Clutter with Barry Lustig, The Gordon Co.

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