Jewelry ECOMM Tech
CRO Tips to Improve Conversions and Increase Sales July 18, 2018 (0 comments)
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Optimizing Copy
Use words, especially verbs, that capture your audience's attention. Remember that not everyone is a passionate reader; therefore, you have to write assuming that people will scroll down your content looking for a specific word or group of words. Moreover, when using capturing words, try to format them with bold or italics whenever applicable. Your readers' eyes will go there directly. The content structure also plays a key role in engaging and converting a visitor. Use headings, subhead![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2018/07/1-1.png)
Optimizing Your Website
Make sure your design looks neat and doesn’t distract the user from the main goal: making a purchase. Designs that look too cluttered can confuse the user, pushing them to leave the site. Elements like spacing and colors can help attract attention to specific areas. Use them wisely. Make your CTAs (calls to action) visible: Declutter your page and incorporate one CTA at the top and another one at the button. These simple measures will make them easier to find. Users expect that–when making a purchase–you take them by the hand, guiding them step by step. Do not forget that they are the ones doing you the favor at that very moment. The image displayed below is a good example of a clean and attractive landing page where the CTA is impossible to miss.![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2018/07/2.png)
Implement A/B Testing
The best way to know what people want is by asking them. Conducting one or, better yet, several A/B tests will help you understand what your customer or prospective customers want. B2B sites have shown a 40 percent increase in leads after conducting A/B tests. By showing your audience a version of your current website vs. the new version you intend to launch, you will know if there is any content present on the current version that you considered removing on the new one that is actually effective and highly engaging, for example. It will help you determine what needs to stay and what needs to leave, which changes will generate positive results and which won't. A/B testing is the ideal way to test what it is that makes visitors stay and become loyal clients of your brand.![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2018/07/3.png)