Jewelry ECOMM Tech

Easy 2-Step Marketing Funnel For Jewelers June 19, 2023 (0 comments)

Merrick, NY--Marketing has a lot of moving parts, and it's easy to get lost in the noise. 

If you're a little confused how to put together your digital marketing plan, have no fear - here's a simple blueprint to begin.

(I've used the example of you selling engagement rings... but you can use whatever jewelry product you want)

Step 1: Google Ads to reach warm leads

The first thing to do is create a Google Ads campaign targeting people searching for engagement rings. The reason we use Google Ads as the primary initial marketing method is because Google Ads lets us reach people who we know are actively researching engagement rings at that moment. 

Step 2: Social Media retargeting

Step 2 is setting up retargeting ads. When people click your google ads and go to your website, the Facebook Pixel (assuming its installed on your site) will capture the visitor data, allowing you to continuously show them ads as they use Facebook. This is a great opportunity to show these people ads to get them to follow your social media pages.