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Frequency testing: The key to unlocking more email revenue | March 17, 2024 (0 comments)
Martech released a great article all about email frequency testing. Do you know how often to be sending email blasts out to your customers?
"If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often?
To be fair, that’s a bit of a rhetorical question. I know why many email marketers hesitate to send more messages and it has nothing to do with revenue.
It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two."
Read the full article HERE