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Why smarter digital relationships begin with segmentation |  March 17, 2024 (0 comments)


“I am always shocked when an ecommerce brand develops an email marketing strategy without list segmentation,” says Ashley Ismailovski, CRO operations manager, SmartSites.

“The batch-and-blast approach to email marketing is a thing of the past,” Ismailovski explains. “What consumers want now are personalized messages that keep them engaged with their favorite brands and allow them to receive only the most relevant content.”

This quote comes from a recent article by Klaviyo, which is worth a read by all jewelers.

Email segmentation is when you divide your master list of subscribers into smaller groups, or segments. You can segment your email list based on factors like behavior and demographics.

Click here to learn more about why you shouldn't just blast your entire email list the same newsletter.

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