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Google Ads PMax Ads + AI |  December 10, 2023 (0 comments)


Google has launched new generative AI capabilities that let you create and scale new text and image assets for your campaigns using AI.

Performance Max, first introduced in 2021, is Google’s AI-powered solution spanning search, YouTube, display, and other Google inventory. 

The platform analyzes performance data to optimize ads and now leverages generative AI to assist asset creation. This should not only make ad creation easier, but will also increase the performance of these ads.

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