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How to Create an Effective Customer Journey Map [Examples + Template] June 16, 2023 (0 comments)

Merrick, NY--Did you know nearly 70% of online shoppers abandoned their carts in 2021? Why would a customer spend hours looking through a store and adding products to their cart just to close the tab right at the last second?

That said, while it isn't possible to predict the customer journey with 100% accuracy, customer and user experience (UX) journey mapping will allow you to understand as much as possible.

A recent Hubspot post by Aaron Agius explains everything you need to know about customer journey mapping — what it is, how to create a journey map, and best practices. This is a great article from Hubspot that can help you outline your customer journey and really help map out your marketing efforts. 

Key Takeaways:

1. You'll need to determine all the available touch points throughout your customer's purchase journey.

HubSpot, for example, has a specific set of touchpoints to meet customers where they are, such as publishing blog posts to help customers learn about their pain points, then nurturing them slowly toward a paid subscription. Within later stages, there are several "moments" such as comparing tools, sales negotiations, technical setup, and so on.

2. There are generally 5 phases to the customer journey: Awareness, Consideration, Decision stage, Retention stage, and Loyalty stage.

Click here to read the complete Hubspot post.