Merrick, NY--If you’re not following up with potential customers properly, you’re leaving a lot of money on the table.
I want to tell you a story about a retail sale that happened and then the followup that didn’t happen. I used to work on the sales floor of a jewelry store. I had the opportunity to be a part of the selling process for a super luxe, Tiffany-inspired two-carat diamond ring that came with a $30k+ price tag. The couple, who we custom-made the ring for, were absolutely fantastic to work with. From the creative development through the sale, they were truly amazing every step of the way.
So why did we not follow up with them after the sale? Click here to continue reading on JewelryEcomm.com.