Sales Strategy
Are Your Words Sabotaging Your Sales? November 10, 2021 (0 comments)
New York, NY—No matter how intuitive you are at sensing customer needs, how knowledgeable about your product, or how skilled at turning features into benefits, certain speech patterns can undermine your entire sales presentation, leading to an “I’ll think about it,” instead of an “I’ll take it.”
An article on CNBC.com says psychologists, linguists, recruiters and CEOs have identified 11 commonly-used words and phrases that undercut your ability to project confidence. Whether in sales, an interview, a routine meeting, or any other communication where confidence is important, swap these out for stronger phrases to sound more professional and capable, says the article. Here are just a few examples:
- Don’t say: “Does that make sense?”
- Do say: “What are your thoughts?”
- Don’t say: I think
- Do say: I believe.
- Don’t say: I’m not sure, but
- Do say: Whatever comes after “but,” minus the disclaimer.
- Don’t say: I just wanted to
- Do say: I wanted to (without “just”).
- Don’t say: For what it’s worth
- Do say: whatever you were going to say, without the FWIW.
For more words to avoid and why these and other phrases weaken your presentation, click here.
Top image: Pixabay