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Smiling Rocks Founder Speaks at Guangzhou International Jewellery & Diamond Conference November 11, 2021 (0 comments)


Guangzhou, China--The Guangzhou International Jewellery & Diamond Exchange held a recent Conference entitled "Dual Circulation, New Development-From Global Jewellery Factory to Global Jewellery Market.” 

Speakers covered the economy, trade and international and domestic industry, focusing on integrating into China’s consumer market and achieving growth. 

Zulu Ghevriya, CEO and Co-founder of Smiling Rocks, was part of a panel discussion entitled  "Laboratory-grown Diamonds: New Branding, New Marketing in Shenzhen." Liang Weizhang, General Manager of Guangzhou Diamond Exchange, was the moderator.

Ghevriya shared his thoughts on selling lab grown diamonds and jewelry. He feels that it will be unfair to the consumer if the industry emphasizes marketing the lab grown diamond and jewelry differently than the traditional diamonds. 

“There is a huge potential of laboratory grown diamonds,” said Ghevriya. “It can cover all the category that the traditional diamond has covered, such as the engagement and wedding rings, fashion jewelry, High Jewelry, etc. It is best for the consumers to decide their luxury purchase, the brands should serve the purpose of disclosing full information about the product and let them decide their preference.”

His suggestion is that Lab Grown Diamonds should not be placed as an opposite product to traditional diamonds, but instead rather a product of innovation from the advanced technology. His company will work with retailers to enhance their education about lab grown diamonds and the visual representation of the product in the stores together, next to the mined diamond jewelry. 

“Lab grown diamond is telling a new narrative in the industry, especially focusing on the new generation who are looking for options available for their luxury purchase. The lab grown diamonds is not competing with the mined diamonds, but rather has introduced with a new light and insight. Both diamonds can co-exist together and it is up to the consumer to deicide,” he concluded.

To watch the entire conference, please scan the QR code below via WeChat. 

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