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Jimmy DeGroot: Be Direct With Your Staff |  September 29, 2022 (0 comments)

Jimmy DeGroot Store Headshot

Green Bay, WI--Jimmy DeGroot of the Jewelry Store Training Institute, says that says that you should stop wasting your time and your staff’s time by not beating around the bush thinking you’re being nice. Tell them what you want and tell them why it’s so important. They’ll respect you more and you’ll get the change you’re after in your people. Watch the video below. 

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the website Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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