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Bridging the Green Intention-Action Gap: 5 Strategies for Sustainable Consumption March 21, 2023 (0 comments)

Sustainable jewelry representation

Brighton, MA--A frustrating paradox exists in green business: while most consumers express positive attitudes toward eco-friendly products and services, only a fraction follow through with their wallets.

[Image via Wikimedia Commons]

To help bridge this "intention-action gap" and encourage sustainable consumption, researchers have identified five effective approaches for companies to consider:

By implementing these strategies, companies can play a significant role in fostering sustainable consumption and meeting corporate sustainability goals.

Learn more about these strategies in this article.

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