Merrick, NY--Most businesses usually think of promotions and contest as part of in-store marketing. This type of marketing may work but our clients find that, over time, becomes less effective and can cost a lot of money if not set up correctly and, especially, with no follow-up strategy in place. The best way to connect with your customers is by creating a memorable experience, and hosting or sponsoring events in your community are usually the best way to leave a great impression on the attendees.
If events are already a part of your marketing strategy then you’re on the right track, the next step is to determine your event goals. Is it to raise money for a good case, promote an upcoming sale, build brand awareness, or grow your list of emails? There are many goals and it’s important to understand what your objectives are.