Sales Strategy

Closing the Clienteling Gap and What It Means for Jewelry Retailers April 20, 2022 (0 comments)

Merrick, New York--It's common to keep information from clients in jewelry retail. But when it comes to using that information for clienteling, many businesses do not seem to see any value in it.

Jewelry Ecomm notes that out of 90% of retailers who retained client information, only 20% use this information from clienteling.

The data, shared initially by Clientbook, points at this massive clienteling gap, which shows how retailers are missing out on clienteling's many benefits, such as providing a more customized sales experience with better-informed store assistants, personalized shopping and delivery, which results in a better customer relationship.

But there's a way out of it for businesses who no longer want to pile up on client information for no good. Ryan Blumenthal, VP of Sales and Business Development for Clientbook, shares some of the best practices and real-world stories of retailers who successfully closed the clienteling gap with effective communication.

Read the Jewelry Ecomm post.

Watch more in the video below.