Sales Strategy
Exclusive! Dispelling Platinum Myth #5: It’s Too Expensive September 27, 2017 (1 comment)
New York, NY--While a platinum ring might be slightly more expensive, it delivers great value to consumers. Platinum Guild International vice president Kevin Reilly explains that while current metal prices are historically low for platinum, making it a great time for consumers to buy platinum from a price standpoint, the reason it still costs a few more dollars than gold is because platinum is much more dense (it’s heavier) and is much more pure than gold. Platinum is 90% to 95% pure, as opposed to 14k gold at 58.5% or 18k gold, at 75% gold. Once you take wear and maintenance into account, Reilly explains, platinum is a much better value for the money. Click here or on the image below to watch.
