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Expert Backed Strategies To Drive In-store Traffic to Your Retail Store September 21, 2022 (0 comments)

retail traffic in mall

London, United Kingdom--The retail industry is an ever-changing landscape, and with that comes the need to keep up with the best strategies for driving in-store traffic, which is especially true for brick-and-mortar stores.

[Image via Pixabay Commons]

An article highlights expert-backed tips to increase foot traffic to your retail store. Here are some tips as mentioned in the article:

1. Highlight positive experiences

Try and highlight positive experiences that your current customers are having on social media. Take candid shots of your customers shopping in your store and post them on your social media pages. This will highlight the positive experience of in-store shopping compared to online shopping. Businesses benefit a great deal when they can echo meaningful real life interactions in their stores on social media.

Encourage your customers to share their positive experiences at your store on Facebook, Twitter, or Trace. This will create a positive buzz about your store/business amongst your customers’ social graphs.

— Ryan Stevens, Co-Founder & CEO of Trace (

2. Make room for attractive window displays

Have attractive window displays to catch the interest of pedestrians passing by. If you are fortunate enough to have a storefront facing a sidewalk with pedestrian traffic, give them something to look at that shows them what you have to offer. And if your old display is coated in dust and faded from sunlight, it’s time to rejuvenate the display and your image.

If your windows are blanked out, you are missing out on the one set of people who at this moment while they are passing by would find your store more convenient than the Internet.

— ohn Z Wetmore, Producer of ‘Perils For Pedestrians’ Television – @jzwetmore

3. Provide great content

A great way to drive traffic to your retail site is to provide some great content. This should be relevant to your niche, and be the type of help a prospective buyer would need. This will help you rank in the search engines plus gain customer trust.

— Jon Rhodes, Owner of HypnoBusters – @JonRhodesUK

Read more of these tips in the original article.

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