Sales Strategy

You Might Have Built An Omnichannel Strategy, Now It’s Time To Improve It September 21, 2022 (0 comments)

St. Louis, MO--You might have created an omnichannel strategy, which includes setting up a website for your retail store and even uploading products on your Facebook catalog. But that's the basics. Improving your omnichannel approach can drastically improve your customer experience to boost your revenue.

[Photo by Karolina Grabowska via Pexels]

What's at stake? Companies that have a sound omnichannel approach in place manage to retain an average of 89% of customers compared to 33% for those that do not give much heed to it.  

A blog post highlights key strategies to ensure your omnichannel strategy meets the market's expectations.

Offer BOPIS to customers

BOPIS (Buy Online Pick Up In Store) is a great way to convince customers to purchase as it can avoid long pickup delays in busy shopping seasons. This offers customers a flexible brand experience where they can skip long delivery times for their product. 

You can roll out automated emails that tell a customer that their order is ready for pickup or even call them to notify them of their order's availability.

Introduce a virtual shopping experience

A virtual shopping experience allows customers to shop a product as they'd do in-store, albeit digitally. When visiting your website, this method ensures that your customers have a sales representative to talk to as they'd have in a brick-and-mortar store. 

Introducing Augmented Reality (AR) to let customers try products, along with leveraging other technologies and features such as live chat and product companies, can also help establish that much-needed trust in your omnichannel approach. 

Sync your inventory data points

Having poorly synced inventory can be annoying for customers. Imagine adding a product to your cart and applying a discount only to realize that the item is unavailable. Make sure you are managing your inventory in real-time in your online store, going as far as denoting when the out-of-stock items would be available again — notifying interested customers of the availability.

Are you interested in learning more about improving your omnichannel approach? Read this article for more.