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Face Reality: We Must Sell ‘Against’ the Internet to Succeed |  June 04, 2021 (0 comments)

2021-5-6 DeGroot Headshot

Green Bay, WI--Everyone buys on the Internet. We depend on the Internet for marketing. Most jewelers are now selling ON the Internet.

But let's face reality--despite the popularity of the Internet, most jewelry store sales teams are expected to make the vast majority of their sales in person.

Inspired by a letter from a jeweler on this subject, Trainer James "Jimmy" DeGroot tackles everything you need to know to sell against the Internet in your store with this video.

He covers the key premise that people are always going to want to buy from people and when they are standing right in front of you, they truly do want your store to offer them their best option rather than to buy online. DeGroot also discusses why some "transactional" vs. relationship selling situations might "fall" to the Internet and much more.

CLICK HERE or on the video image below or the link below that to watch now:

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the website Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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