Sales Strategy

FANA Adds to Growing Sales Team August 13, 2020 (0 comments)

Fort Lee, NJ--FANA, a leading bridal and fine jewelry brand, welcomes Shelby Sterrett and Steve Rumanoff to lead sales development in the West and Northeast, respectively and Eric Sigg as National Sales Trainer and Inside Sales Manager. This expansion allows the New York-based, third-generation jeweler to provide more personalized service to its retail partners throughout the US. 

"FANA always strives to provide the best possible support to our retail partners," commented co-owner Bobby Jain. "By expanding our team to include Shelby, Steve, and Eric, we'll be able to connect with all our clients on a regular basis to contribute positively to their businesses. Most importantly, we'll be able to respond to their needs more quickly to ensure FANA continues to exceed their expectations."

Shelby Sterrett (image above), who joined FANA in February, will lead the newly created West sales region, covering Colorado and all other states on the West Coast. Coming to FANA with more than 15 years as a sales leader on prestige brands, including five years at Tacori as Territory Manager and Business Growth Leader before being promoted to lead National and Key Accounts, Shelby's international experience spans the Americas, Asia Pacific and Europe.

Eric Sigg (shown below) joins as National Sales Trainer & Inside Sales Manager, enhancing the FANA training program that focuses on the jewelry, heritage, manufacturing, craftsmanship and customer service. Bringing immense experience and skills to his new role, with 15+ years in the jewelry and watch industries, including eight years as Territory Manager and Business Growth Leader with Tacori, Eric will create and coordinate on-site and online trainings.

Steve Rumanoff (shown below) joins as Northeast Sales Director, inclusive of New England and New York State. He will ensure that all retail partners' needs are met and develop new partners for Fana. Coming with 30 years of experience, Steve was formerly a Sales Manager at Spectrum Diamonds and Lieberfarb Wedding Bands, and as the Co-Founder/Vice President of Rumanoff's Fine Jewelry and Design, he understands and has unique insight into the manufacturing and retail sectors. Steve currently serves on the Board of Directors of IJO.

For more information please contact: Fran Pennella, fran@benaliconsulting.com, 203-613-8848