Sales Strategy

Free! “Telling the Real Diamond Story” Webinar for Sales Professionals
 July 29, 2020 (0 comments)

New York, NY—The Natural Diamond Council announces a new free webinar series to help jewelers and their sales associates sell more diamonds by telling the remarkable story of natural diamonds and keeping customers engaged and focused on the positive aspects of our industry.

The 45-minute webinar program is designed to help sales professionals understand the real reasons why customers choose diamonds as symbols of life’s greatest moments, and to offer practical and relevant strategies for telling the real diamond story and engaging clients, both at the counter and virtually. In the webinar, attendees will learn:

• Practical & effective tools to tell the natural diamond story positively and confidently
• The importance of authenticity and engaging with the client in THEIR story
• To establish direct and relevant links between the “WHY” of diamonds (what motivates our clients) and the unique attributes of natural diamonds. (NOTE: The “Why” is not about carbon and chemistry – but rather about the nature of the diamond itself and about the client’s story and the meaning they have tied to it.)
• How to add – in both fact and perspective – to several of the “knowns” sales professionals have regarding diamonds (i.e. rarity, history, clarity/inclusions).
• The important, positive messages we need to communicate in order to get the full natural diamond story out there, all in the context of the sales presentation.

Of course, like all NDC materials and services, this program is provided to jewelers at absolutely no cost. The webinar will be offered on multiple dates from August 4 to October 1: 

• August 04, Tuesday @ Noon EDT
• August 25, Tuesday @ Noon EDT
• September 15, Tuesday @ Noon EDT
• August 12, Wednesday @ 2:00pm EDT
• September 02, Wednesday @2:00pm EDT
• September 23, Wednesday @2:00pm EDT
• August 20, Thursday @4:00pm EDT
• September 10, Thursday @ 4:00pm EDT
• October 01, Thursday @ 4:00pm EDT

These are trying and uncertain times, and the challenges we are facing as an industry are formidable. Rediscover the magic of diamonds while getting your team back to peak diamond selling mode. Click here to sign up.